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Anthropologie

anthropologie.com
🏆Rank #11,557 🏷 Retail 🇺🇸United States

Anthropologie uses Salesforce MC as their primary email service provider. They rank #11,557 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 88/100). Missing: DMARC enforcement.

Marketing ESPSalesforce MC
Total observations6
Active days4
Avg per active day1.5
Last activity📬 Active · today
Cadence~monthly

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Unlayer
Compare Anthropologie with another brand:

Email setup 88/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
88/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 4 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.

SPF alignment: all 6 observed emails use a return-path aligned with anthropologie.com (bounce.s.anthropologie.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 5 observed emails sign with a domain aligned with anthropologie.com (s.anthropologie.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability
🐢 Slow delivery observed

4 of 4 emails in the last 7 days were delayed beyond 5 minutes (100%) — delays stayed within 5–15 minutes. Slow sends averaged 9 min 6 sec, peaked at 13 min. Healthy senders deliver in under 30 seconds. Consistent delays usually mean greylisting, reputation-based throttling, or receiver-side filter scrutiny — worth investigating sender reputation and authentication setup.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Microsoft 365

Probed: anthropologie.com, bounce.s.anthropologie.com, s.anthropologie.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
promotions 6 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 6
0.0% 100.0% 0.0%

ESP activity over time

Feb 23 – Jun 29, 2026 · 4 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Salesforce MC: 2 (week of 2026-02-23)2Salesforce MC: 1 (week of 2026-05-11)1Salesforce MC: 1 (week of 2026-05-25)1Salesforce MC: 2 (week of 2026-06-29)2Feb 23Mar 9Mar 23Apr 6Apr 20May 4May 18Jun 1Jun 15Jun 29
🐢
Salesforce MC

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Sending IPs

IP addresses anthropologie.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
13.111.204.155 mta7.s.anthropologie.com 3 2 Check →
13.111.204.123 mta3.s.anthropologie.com 3 2 Check →

Sending domains

DomainESPs detectedDelivery (7d)
s.anthropologie.comSalesforce MC 6🐢 4/4 slow (avg 9 min 6 sec, peak 13 min)