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Amazon

amazon.in
🏆Rank #705 🏷 E-commerce 🇺🇸United States ✓ Inbox 100%

Amazon uses Amazon SES as their primary email service provider. They rank #705 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100).

Transactional ESPAmazon SES
Total observations45
Active days22
Avg per active day2.0
Last activity📬 Active · 3 days ago
Cadence~every 2 days
Compare Amazon with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to amazon.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: 96% of observed emails use an aligned return-path (bounces.amazon.in); the rest use third-party paths (eu-west-1.amazonses.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 41 observed emails sign with a domain aligned with amazon.in (amazon.in, business.amazon.in). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 30 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 14 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Salesforce MC

Probed: amazon.in, bounces.amazon.in, eu-west-1.amazonses.com, business.amazon.in

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 43 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 43
100.0% 0.0% 0.0%

ESP activity over time

May 12 – Jun 27, 2026 · 22 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

11 0 Amazon SES: 1 (2026-05-12)1Amazon SES: 1 (2026-05-14)1Amazon SES: 1 (2026-05-16)1Amazon SES: 1 (2026-05-17)1Amazon SES: 1 (2026-05-24)1Amazon SES: 3 (2026-06-04)3Amazon SES: 1 (2026-06-05)1Amazon SES: 1 (2026-06-06)1Amazon SES: 1 (2026-06-07)1Amazon SES: 1 (2026-06-08)1Amazon SES: 2 (2026-06-09)2Amazon SES: 2 (2026-06-10)2Amazon SES: 1 (2026-06-12)1Amazon SES: 1 (2026-06-13)1Amazon SES: 3 (2026-06-18)3Amazon SES: 2 (2026-06-19)2Amazon SES: 3 (2026-06-20)3Amazon SES: 11 (2026-06-22)11Amazon SES: 2 (2026-06-23)2Amazon SES: 3 (2026-06-24)3Amazon SES: 1 (2026-06-25)1Amazon SES: 2 (2026-06-27)205/1205/1705/2205/2706/0106/0606/1106/1606/2106/26
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses amazon.in has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.0.117 a0-117.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.18 a1-18.smtp-out.eu-west-1.amazonses.com 3 2 Check →
54.240.1.42 a1-42.smtp-out.eu-west-1.amazonses.com 3 1 Check →
54.240.1.103 a1-103.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.107.1 a107-1.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.1.54 a1-54.smtp-out.eu-west-1.amazonses.com 2 2 Check →
54.240.1.160 a1-160.smtp-out.eu-west-1.amazonses.com 2 2 Check →
54.240.1.108 a1-108.smtp-out.eu-west-1.amazonses.com 2 2 Check →
54.240.1.133 a1-133.smtp-out.eu-west-1.amazonses.com 2 2 Check →
54.240.0.234 a0-234.smtp-out.eu-west-1.amazonses.com 2 2 Check →
54.240.1.167 a1-167.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.0.147 a0-147.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.73 a1-73.smtp-out.eu-west-1.amazonses.com 1 Check →
23.249.208.3 d208-3.smtp-out.ca-central-1.amazonses.com 1 Check →
54.240.1.59 a1-59.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.0.16 a0-16.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.151 a1-151.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.32 a1-32.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.21 a1-21.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.123 a1-123.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.120 a1-120.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.23 a1-23.smtp-out.eu-west-1.amazonses.com 1 Check →
54.240.1.47 a1-47.smtp-out.eu-west-1.amazonses.com 1 Check →
23.249.218.13 d218-13.smtp-out.eu-west-2.amazonses.com 1 1 Check →
54.240.1.140 a1-140.smtp-out.eu-west-1.amazonses.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
amazon.inAmazon SES 43
business.amazon.inAmazon SES 2