Amazon uses Keap for marketing email and Amazon SES for transactional/notifications. They rank #643 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 95/100).
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 4 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to 
p=quarantine means receivers actively block or quarantine spoofed mail.
SPF alignment: all 19 observed emails use a return-path aligned with amazon.fr (bounces.amazon.fr). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 19 observed emails sign with a domain aligned with amazon.fr (amazon.fr). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 5 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: amazon.fr, bounces.amazon.fr
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 18 | 90.0% |
| promotions | 2 | 10.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 17 | 88.2% | 11.8% | 0.0% | |
| Keap | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses amazon.fr has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.0.15 | a0-15.smtp-out.eu-west-1.amazonses.com |
2 | — | Check → |
| 54.240.1.142 | a1-142.smtp-out.eu-west-1.amazonses.com |
2 | — | Check → |
| 54.240.1.5 | a1-5.smtp-out.eu-west-1.amazonses.com |
2 | — | Check → |
| 54.240.1.114 | a1-114.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.120 | a1-120.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.127 | a1-127.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.106 | a1-106.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.164 | a1-164.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.91 | a1-91.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.61 | a1-61.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.63 | a1-63.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.151 | a1-151.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.58 | a1-58.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.76 | a1-76.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.1.144 | a1-144.smtp-out.eu-west-1.amazonses.com |
1 | 1 | Check → |
| 54.240.1.12 | a1-12.smtp-out.eu-west-1.amazonses.com |
1 | 1 | Check → |
| 54.240.1.49 | a1-49.smtp-out.eu-west-1.amazonses.com |
1 | 1 | Check → |
| 54.240.1.125 | a1-125.smtp-out.eu-west-1.amazonses.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
amazon.fr | Amazon SES 20 Keap 1 |