Amazon uses Amazon SES as their primary email service provider. They rank #661 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100).
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 3 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to 
p=quarantine means receivers actively block or quarantine spoofed mail.
SPF alignment: all 17 observed emails use a return-path aligned with amazon.ca (bounces.amazon.ca, bounces.gift-cards.amazon.ca). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 13 observed emails sign with a domain aligned with amazon.ca (amazon.ca). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 5 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 4 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: amazon.ca, bounces.amazon.ca, bounces.gift-cards.amazon.ca, gift-cards.amazon.ca
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 17 | 94.4% |
| promotions | 1 | 5.6% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 1 observed email.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 16 | 93.8% | 6.3% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses amazon.ca has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.13.77 | a13-77.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.13.160 | a13-160.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.13.170 | a13-170.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.13.67 | a13-67.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.13.113 | a13-113.smtp-out.amazonses.com |
2 | 2 | Check → |
| 54.240.13.78 | a13-78.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.105 | a13-105.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.18 | a13-18.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.70 | a13-70.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.147 | a13-147.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.125 | a13-125.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.148 | a13-148.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.13.167 | a13-167.smtp-out.amazonses.com |
1 | 1 | Check → |
| 23.251.252.20 | unknown |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
amazon.ca | Amazon SES 18 | |
gift-cards.amazon.ca | Amazon SES 1 |
