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Airbnb

airbnb.com
🏆Rank #937 🏷 Travel 🇺🇸United States ✓ Inbox 94%

Airbnb uses SendGrid as their primary email service provider. They rank #937 in the Tranco list of most-popular domains. We've also observed sends via Mailgun. Their email authentication setup is solid (score 95/100). We've recorded 2 ESP changes since first observing this brand.

Transactional ESPSendGrid
Total observations68
Active days32
Avg per active day2.1
Last activity📬 Active · 3 days ago
Cadence~every 2 weeks
Compare Airbnb with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
pass
Unsubscribe
one-click
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to airbnb.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 64 observed emails use a return-path aligned with airbnb.com (em5923.automated.airbnb.com, em5726.express.airbnb.com, em6820.discover.airbnb.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 56 observed emails sign with a domain aligned with airbnb.com (automated.airbnb.com, express.airbnb.com, discover.airbnb.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 86% TLS 1.3 (across 28 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 9 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Mailgun 4

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Salesforce MC

Probed: airbnb.com, em5923.automated.airbnb.com, email.airbnb.com, em5726.express.airbnb.com, em6820.discover.airbnb.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 67 94.4%
promotions 4 5.6%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailgun 3
100.0% 0.0% 0.0%
SendGrid 58
93.1% 6.9% 0.0%

ESP activity over time

Apr 1, 2025 – Jun 1, 2026 · 5 months with sends

Monthly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

42 0 SendGrid: 1 (2025-04)1SendGrid: 1 (2025-10)1SendGrid: 2 (2025-11)2SendGrid: 22 (2026-05)22SendGrid: 38 (2026-06)Mailgun: 4 (2026-06)42Apr '25Jun '25Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26
SendGrid Mailgun

Similar brands using SendGrid

Sending IPs

IP addresses airbnb.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
50.31.32.8 o14.email.airbnb.com 15 3 Check →
50.31.32.60 pnkfnhpc.outbound-mail.sendgrid.net 13 2 Check →
167.89.102.173 xtrwssxd.outbound-mail.sendgrid.net 11 2 Check →
167.89.32.249 o7.email.airbnb.com 7 1 Check →
167.89.32.207 o3.email.airbnb.com 7 1 Check →
50.31.32.146 o16.email.airbnb.com 4 1 Check →
167.89.32.204 o5.email.airbnb.com 3 Check →
167.89.102.162 xtrwssxn.outbound-mail.sendgrid.net 3 3 Check →
50.31.32.19 o12.email.airbnb.com 2 Check →
50.31.32.157 o11.email.airbnb.com 2 Check →
167.89.35.173 o9.email.airbnb.com 2 Check →
159.183.223.89 o30.email.airbnb.com 1 Check →
159.183.132.150 o26.email.airbnb.com 1 Check →
50.31.33.106 o15.email.airbnb.com 1 Check →
167.89.32.208 o6.email.airbnb.com 1 Check →
167.89.102.165 o19.email.airbnb.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
airbnb.comSendGrid 64 Mailgun 4