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Airbnb

airbnb.com
🏆Rank #937 🏷 Travel 🇺🇸United States ✓ Inbox 94%

Airbnb uses SendGrid as their primary email service provider. They rank #937 in the Tranco list of most-popular domains. We've also observed sends via Mailgun. Their email authentication setup is solid (score 95/100). We've recorded 2 ESP changes since first observing this brand.

Transactional ESPSendGrid
Total observations68
Active days32
Avg per active day2.1
Last activity📬 Active · 3 days ago
Cadence~every 2 weeks
Compare Airbnb with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
pass
Unsubscribe
one-click
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to airbnb.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 64 observed emails use a return-path aligned with airbnb.com (em5923.automated.airbnb.com, em5726.express.airbnb.com, em6820.discover.airbnb.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 56 observed emails sign with a domain aligned with airbnb.com (automated.airbnb.com, express.airbnb.com, discover.airbnb.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 86% TLS 1.3 (across 28 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 9 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Mailgun 4

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Salesforce MC

Probed: airbnb.com, em5923.automated.airbnb.com, email.airbnb.com, em5726.express.airbnb.com, em6820.discover.airbnb.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 67 94.4%
promotions 4 5.6%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailgun 3
100.0% 0.0% 0.0%
SendGrid 58
93.1% 6.9% 0.0%

ESP activity over time

Jun 2 – Jun 28, 2026 · 20 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

7 0 SendGrid: 1 (2026-06-02)1SendGrid: 1 (2026-06-03)1SendGrid: 3 (2026-06-04)3SendGrid: 3 (2026-06-05)3SendGrid: 1 (2026-06-06)1SendGrid: 4 (2026-06-07)4SendGrid: 2 (2026-06-08)2SendGrid: 2 (2026-06-09)2SendGrid: 1 (2026-06-11)1SendGrid: 1 (2026-06-12)1SendGrid: 1 (2026-06-14)1SendGrid: 1 (2026-06-15)1SendGrid: 4 (2026-06-17)4SendGrid: 3 (2026-06-18)Mailgun: 4 (2026-06-18)7SendGrid: 1 (2026-06-22)1SendGrid: 1 (2026-06-23)1SendGrid: 2 (2026-06-25)2SendGrid: 3 (2026-06-26)3SendGrid: 2 (2026-06-27)2SendGrid: 1 (2026-06-28)106/0206/0506/0806/1106/1406/1706/2006/2306/2606/28
SendGrid Mailgun

Similar brands using SendGrid

Sending IPs

IP addresses airbnb.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
50.31.32.8 o14.email.airbnb.com 15 3 Check →
50.31.32.60 pnkfnhpc.outbound-mail.sendgrid.net 13 2 Check →
167.89.102.173 xtrwssxd.outbound-mail.sendgrid.net 11 2 Check →
167.89.32.249 o7.email.airbnb.com 7 1 Check →
167.89.32.207 o3.email.airbnb.com 7 1 Check →
50.31.32.146 o16.email.airbnb.com 4 1 Check →
167.89.32.204 o5.email.airbnb.com 3 Check →
167.89.102.162 xtrwssxn.outbound-mail.sendgrid.net 3 3 Check →
50.31.32.19 o12.email.airbnb.com 2 Check →
50.31.32.157 o11.email.airbnb.com 2 Check →
167.89.35.173 o9.email.airbnb.com 2 Check →
159.183.223.89 o30.email.airbnb.com 1 Check →
159.183.132.150 o26.email.airbnb.com 1 Check →
50.31.33.106 o15.email.airbnb.com 1 Check →
167.89.32.208 o6.email.airbnb.com 1 Check →
167.89.102.165 o19.email.airbnb.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
airbnb.comSendGrid 64 Mailgun 4