Affirm uses SendGrid as their primary email service provider. They rank #2,780 in the Tranco list of most-popular domains. We've also observed sends via Amazon SES. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100). Missing: one-click unsubscribe. We've recorded 2 ESP changes since first observing this brand.
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
| HTML builder |
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to vali.email. Policy
p=quarantine means receivers actively block or quarantine spoofed mail.
SPF alignment: all 30 observed emails use a return-path aligned with affirm.com (em4953.affirm.com, email.affirm.com, em460.shop.affirm.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 30 observed emails sign with a domain aligned with affirm.com (affirm.com, shop.affirm.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: valimail.
TLS: modern — 100% TLS 1.3 (across 26 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 16 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Amazon SES 9ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: affirm.com, em4953.affirm.com, email.affirm.com, em460.shop.affirm.com, shop.affirm.com, ptr6537.affirm.com, ptr3632.affirm.com, ptr3114.affirm.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 28 | 93.3% |
| promotions | 2 | 6.7% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 9 | 100.0% | 0.0% | 0.0% | |
| SendGrid | 21 | 90.5% | 9.5% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses affirm.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 149.72.212.26 | wrqvdqkx.outbound-mail.sendgrid.net |
7 | 6 | Check → |
| 168.245.2.247 | o2.ptr6537.affirm.com |
5 | 4 | Check → |
| 149.72.120.148 | o1.ptr3632.affirm.com |
5 | — | Check → |
| 149.72.193.236 | o4.ptr3114.affirm.com |
4 | 3 | Check → |
| 76.223.140.133 | c140-133.smtp-out.amazonses.com |
2 | 2 | Check → |
| 76.223.140.130 | c140-130.smtp-out.amazonses.com |
2 | 2 | Check → |
| 76.223.140.138 | c140-138.smtp-out.amazonses.com |
1 | — | Check → |
| 76.223.140.140 | c140-140.smtp-out.amazonses.com |
1 | — | Check → |
| 76.223.139.190 | c139-190.smtp-out.amazonses.com |
1 | 1 | Check → |
| 76.223.140.126 | c140-126.smtp-out.amazonses.com |
1 | 1 | Check → |
| 76.223.139.192 | c139-192.smtp-out.amazonses.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
affirm.com | SendGrid 14 Amazon SES 1 | |
shop.affirm.com | Amazon SES 8 SendGrid 7 |
