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Adidas

adidas.in
🏆Rank #738,993 🏷 Retail 🇩🇪Germany

Adidas uses Pepipost as their primary email service provider. They rank #738,993 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 95/100).

Transactional ESPPepipost
Total observations9
Active days5
Avg per active day1.8
Last activity⏸ Slowing · 3 weeks ago
Cadence~weekly
Compare Adidas with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10
Authentication

DMARC reports sent to proofpoint.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 8 observed emails use a return-path aligned with adidas.in (ncdelivery.comm.adidas.in). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 7 observed emails sign with a domain aligned with adidas.in (comm.adidas.in). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Pepipost ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Acoustic Mandrill

Probed: adidas.in, ncdelivery.comm.adidas.in, comm.adidas.in

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 9 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Pepipost 8
100.0% 0.0% 0.0%

ESP activity over time

Jun 5 – Jun 12, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Pepipost: 2 (2026-06-05)2Pepipost: 3 (2026-06-10)3Pepipost: 2 (2026-06-12)206/0506/0606/0706/0806/0906/1006/1106/12
Pepipost

Similar brands using Pepipost

Sending IPs

IP addresses adidas.in has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
202.162.250.219 mta2-219.ncdelivery08.com 5 Check →
202.162.250.217 mta2-217.ncdelivery08.com 3 Check →
193.35.16.186 mta-16.186.netcmail04.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
comm.adidas.inPepipost 9